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Generation Z and what it means for your marketing:

If you aren't currently tailoring you marketing efforts with Generation 'Z' in  mind, you are making a mistake.

Since 2020 Generation 'Z' represents over half of the consumer base in the global market.

Trends are pointing to a younger generation, who are more ambitious and eager to prove themselves and they are as socially aware as they are tech savvy.

They have been raised their entire lives with electronic gadgets and that has med Generation 'Z' fundamentally different than the generation of their parents.